Business Types of Visual Moderation

Business Label Types

DeepCleer's business-label detectors recognize fine-grained attributes of an image beyond the standard risk categories. Enable them via the businessType field — combine multiple values with underscores (for example, AGE_GENDER). Each value below maps to a branch of the detector taxonomy; the Examples column shows representative sub-labels you may see in the response.

Face

ValueWhat it detectsExamples
AGEAge estimationCan flag likely minors.
GENDERGender
BEAUTYAttractiveness score
RACEPerceived racee.g., Black, White, East Asian.
FACEDETECTIONFace presence and poseNo face, real face, masked face, front-facing, profile, etc.
FAKEFACESynthetic/forged facesDetects AI-generated or tampered face imagery.
FACECOMPAREFace comparisonMatches faces across images for identity consistency checks.

People

ValueWhat it detectsExamples
PUBLICFIGUREPublic figuresCelebrities, online influencers.
TAINTEDSTARSanctioned public figuresFigures subject to regulator-imposed bans or blacklists (a category specific to China-market compliance).

Portrait attributes

ValueWhat it detectsExamples
POSTUREBody poseSitting, kneeling, etc.
DRESSClothing styleJK uniform, hanfu, and other culturally specific attire.
TEMPERAMENTPersona/vibe"Mature gentleman," "glamorous woman," and similar stylized archetypes.

Body

ValueWhat it detectsExamples
BODYBody partsHair, eyes, nose, etc.
DEFORMITYDeformities of the torso or limbs

Image attributes

ValueWhat it detectsExamples
PICTUREFORMImage formatAnime, memes/reaction images, etc.
PICTURESTRUCTImage compositionGrid collages, multi-panel/scene layouts, etc.
LOWVISIONLow visual qualityBlur, heavy smudging, mosaic/pixelation.
LOWCONTNETLow-quality content (note: identifier in the API is misspelled; sic)Dense dots or lines, swarms of insects, and other visually noisy or aversive content.
LIVEPICTURELivestream sceneIn-bed streaming, behind-the-wheel streaming, etc.
SCREENSHOTApp screenshots (repost/scraped content)WeChat Moments screenshots, in-app chat screenshots, etc.

Scene and theme

ValueWhat it detectsExamples
FITNESSFitness scenes
CATEFood and cuisine
MUSICMusic scenes
SPORTSSports scenes
SCENERYNatural scenerySky, sea, grassland, etc.
CITYVIEWCityscapeStreet view, etc.

Brand and app logos

ValueWhat it detectsExamples
3CPRODUCTSLOGOConsumer-electronics ("3C") brandsHuawei, Xiaomi, OPPO, etc.
LOGOSHOPPINGAPPSShopping and price-comparison appsPinduoduo, etc.
LOGORETOUCHAPPSPhoto- and video-editing appsKuai Jianji, Miaopai, etc.
LOGOSOCIALAPPSSocial and messaging appsWeibo, Xiaohongshu (RED), etc.
LOGOPHOTOMATERIALStock-image and licensing platformsCFP, etc.
LOGONEWSAPPSNews and reading appsSina, Visual China, etc.
LOGOENTERTAINMENTAPPSVideo and entertainment appsDouyin (TikTok's China app), Kuaishou, etc.
LOGOSPORTSSporting-event logosOlympic rings, etc.
LOGOAPPARELApparel and footwear brandsVANS, H&M, etc.
LOGOACCESSORIESJewelry and accessory brandsAudemars Piguet, Nomos, etc.
LOGOCOSMETICSCosmetics brandsLOTTE, e.l.f. (Eyes Lips Face), etc.
LOGOFOODFood and beverage brandsStarbucks, LOTTE, etc.
LOGOAUTOTRADEAPPSAutomotive marketplace platformsDongchedi, Yiche, Pacific Auto (Taipingyang Auto), iKar, etc.

Objects

ValueWhat it detectsExamples
VEHICLEVehicles
BUILDINGBuildings
TABLEWARETableware
FOODFood items
HOMEAPPLICATIONHome appliances
OFFICESUPPLIESOffice supplies
FASHIONClothing and accessories
SPORTEQUIPMENTSports equipment
TOYToys
MAKEUPCosmetics
DRUGSMedicines and pharmaceuticals
PAINTINGPaintings and artwork
ELECTRONICElectronics
LOTTERYLottery tickets, specifically scratch-off tickets
MEDICALIMAGEMedical imagingX-rays, MRIs, ultrasounds, and similar clinical imagery.
FURNITUREFurniture and home furnishings
DAILYSUPPLIESEveryday household items
CONSTELLATIONAstrology and horoscope imagery
KITCHENWAREKitchenware
KEEPSAKEMementos and souvenirs

Animals

ValueWhat it detectsExamples
MAMMALMammals
BIRDSBirds
REPTILEReptiles
FISHFish
ARTHROPODArthropodsInsects, spiders, etc.
COELENTERATECnidariansJellyfish, corals, etc.
MOLLUSKSMollusks
CRUSTACEANCrustaceans

Plants

ValueWhat it detectsExamples
PLANTPlants

Setting and environment

ValueWhat it detectsExamples
SETTINGLocation/settingBathroom, hotel room, kitchen, etc.
EXTREMEWEATHERExtreme weatherFlood, heavy rain, sandstorm, ice storm, etc.
LICENCEPLATEVehicle license platesPlate recognition.